What Are Investors Saying About Your Company?
Monitoring online conversations is a crucial element of finding out what is being said about your company online. You can’t rely on people always tagging your business profile when they are talking about your business, your staff or leaders, so being able to track conversations rather than rely on notifications is important.
Knowing what the main points of discussion are within your industry niche is also very important. It’s an integral part of building brand reputation and a crucial element in stopping any potential social media crisis erupting.
Social monitoring helps you to stay up-to-date without using up too much of your resources.
Here are some notable reasons why you should get started with media monitoring:
Build a solid brand
Whether you like it or not, there’s a conversation happening about your company right now. Media monitoring helps you to understand how your company is being perceived. Are they aware that your company exists? Do they understand what your key message is about? Monitoring enables you to spot any misconceptions so you can take action to correct them.
From there, you can take the information you’ve acquired from social monitoring and craft strategic marketing messages that strengthen your brand and company story.
Manage your reputation and respond to crisis situations
With a social monitoring service, you can closely follow what is written about your company and what the tone of the discussion is. As a public company, it’s best practice to keep a pulse on what retail investors are saying about you. Time is of the essence especially in social media where discussions – both positive and negative – arise quickly.
A prompt response to any feedback shows investors that you’re listening and turns possible negative perceptions around. Monitoring keeps your company on top of messages before they might become viral for the wrong reasons.
Measure the effectiveness of your communications
Online monitoring is a great strategic tool to measure and improve the effectiveness of your communications and digital relations. You already might know that putting out a consistent newsflow is best practice, but are you reaching retail investors? Do you get the reaction you intended? Monitoring data works as a reliable source for decision making.
The best thing about a monitoring tool is convenience. It does all the (boring) manual tasks on your behalf. It collects and analyzes the data for you, stacks all the hits and sends the report directly to your IR team stakeholders. Media monitoring saves your precious time and lets you focus on developing your strategy and planning future actions. The reports and analytics also help to support conclusions about your marketing strategy’s effectiveness with management or directors. With the data, you can show that your PR or IR has been profitable and you have achieved concrete results.
Less time is spent on controlling the proper functioning of the systems, mainly because the monitoring system takes care of it. This way, your qualified staff will be able to devote more time to other tasks, knowing that, if a problem arises, you will receive the corresponding alerts.
We had this thought in mind when we created Chatter, our online social monitoring program. Not only do we keep an eye on what people are saying about your company across key social media platforms and financial forums, and engage those conversations with approved responses from your company, we also compile our monitored data into a comprehensive report of social activity and social engagement. This report is then translated into investor leads, company recognition, and impressions that your business can use to keep a pulse on your reputation and expand market share.
Clearly, social and online monitoring is an important factor in any sophisticated digital investor marketing campaign. Understanding the conversations that are happening about your company is a fundamental step to long-term success.
If you’re interested in engaging in conversations that are already happening about your company across the web, check out the comprehensive Chatter program offered by Plexus Media’s specialists. Give us a call today – 1-844-6PLEXUS ext. 108