Top 5 Pitfalls To Avoid When Marketing Your Regulation A+ Raise
So, you’re attempting a Reg A+ raise. You’ve filed your paperwork, created a website, and now sit back and for your offering to go viral.
Unfortunately, it’s not as simple as that!
Very few people will find your equity crowdfunding and Regulation A+ offering, and therefore invest in your company, unless you make significant efforts to drive traffic to it through a strategic digital marketing plan.
Be sure not to overlook the importance of utilizing digital marketing tactics to help with your Reg A+ raise! Don’t succumb to these pitfalls when marketing an equity crowdfunding campaign:
- The “I’ll handle it myself” mentality
You might be considering taking on your Reg A+ marketing efforts all on your own in order to save a few bucks. Big mistake!
DIY marketing isn’t as cost-effective as you may imagine. It takes a great deal of valuable time and effort to create email content or curate content for social media sharing, and those tasks are just the tip of the iceberg. There’s a reason marketing firms exist; marketing is a full-time job! Some companies even have custom marketing programs tailored to help raises meet their full potential.
- A Weak Online Presence
It’s simple to find out whether or not you have a weak online presence: Google yourself!
Do you have an appealing, functional website? And we stress “functional” – your website is the primary way you are raising funds, therefore it needs to clearly lead potential investors through the offering process.
Then there’s the often-overlooked marketing tool that is social media. Every social media follower should be looked at as a potential investor! To learn how we optimize your social media for investors check out our Flourish program.
- An Unclear Audience
Equity crowdfunding requires some form of direct marketing, and to do so, a company must have a base – either a substantial social media following or a database consisting of relevant contact information.
If you don’t already have a database of contacts/potential investors, investor marketing firms can build an investor persona and then execute a marketing campaign targeting where these investors consume information. Investor marketing can generate hundreds of potential retail investor leads per month interested in you and your company!
- A Small Digital Footprint
You need to make sure you’re getting out there!
Distributing press releases that outline corporate announcements, industry events, and other newsworthy items are proven ways to remind current and potential investors that you are a very active company. Similarly, getting featured in third-party, earned media builds credibility and get your investment opportunity in front of investors.
You need to remain top of mind. Our Spectrum program can distribute your company’s news and stock story to our growing network of over 14.8M potential retail investors and day traders.
- No Face Time
Keeping with the point that you need to stay top of mind with your potential investors, you also need to provide them with face time. A potential investor can make the switch to an actual investor if they feel a strong connection to your mission, your team, and your vision.
Hearing it straight from the exec team through an online webcast event, like our Spotlight event, can be the nail in the coffin. Investors like to do their own due diligence and meet and hear management. Your potential investor base will be able to hear directly from you, have their questions answered in a personal way, and feel more inclined to become an investor in your company.
An investor marketing campaign is crucial to the success of your capital raise. Plexus Media has been helping make Reg A raises a success since 2016. For more information check out our Thrive program or give us a call to speak to a marketer today 1-844-6PLEXUS ext. 108