With over 1.6 million active sellers, Etsy quickly became the world’s largest marketplace for unique goods.
But those active sellers needed a way to automate recurring actions in their Etsy shop, helping them not only boost exposure but also increase bottom line sales.
Plexus partnered with EMT to create a comprehensive marketing strategy and action plan to growth EMT’s market share and revenue.
Since October 2014, we have developed and maintained marketing initiatives focusing on increasing signups and conversion rates while decreasing the subscription cancellation rate.
By creating email nurture programs, we converted EMT leads into customers and educated subscribers about the opportunities and features. Leveraging PPC and retargeting, we created and optimized multiple campaigns on Google AdWords, Facebook, and Instagram to drive signups.
- 85% increase in web traffic
- 270%+ increase in signups
- 450% increase in monthly revenue
- $2M in listings fees generated for Etsy
EtsyMarketingTool is now a leading Marketing Automation Suite for Etsy sellers.