BAR Community

BAR’s community website was created out of a need to support the increasing number of technical inquiries on the leading Etsy Marketing Automation Solution – wanted to focus on what it did best: marketing automation for Etsy sellers so they asked us to create a content strategy that would not only proactively answer their users’ questions, but also be the quality content that Google was looking for.


We created the BAR community website – along with a content strategy mapped to the personas they were targeting. With our how-to videos and articles, the community dramatically reduced the common tech inquiries they were receiving and improved BestAutoRenew’s search rankings.


Inbound Marketing, Marketing Strategy, Video Marketing