Building a Consistent Newsflow for Your Shareholders
It’s 2020, guys. By this point, it’s no secret that putting out consistent content and newsflow for your shareholders is best practice.
In today’s modern world, there’s no shortage of digital platforms and software that allow us to send and receive messages. So there’s no excuse for not consistently providing valuable information to your audience! Your shareholders are (literally) invested in you, so you should be providing the information they want and need. Essentially, look at building a consistent newsflow as a “customer service” tactic – one that allows you to cultivate relationships with your shareholders, build trust, and provide them value at every turn.
It can be daunting to figure out new and inventive ways of putting out news and marketing messages, so we’ve broken down our top 5 ways to communicate with your shareholders!
1 – Press Releases
The purpose of a press release is to provide the public (including potential investors, shareholders, and clients) to-the-point, fact-based information about your company. Do you have a product release, event, or organizational update? Publish a press release! A strategic press release will include any information relevant to your company’s news, with enough detail that a media outlet could craft a piece about it.
Press releases are a key component to a digital marketing strategy, and provide valuable information to your investor base. In addition, press releases can be posted on your website, shared across social media, and increase your rankings on search engines.
If you’re thinking of publishing a press release, check out the 30 press release ideas we at Plexus Media have put together for free to download!
2 – Email Newsletters
Newsletters are a cost-effective medium for building relationships and maintaining regular contact with current and potential shareholders! Research firm Nielsen Norman Group asked respondents how they preferred to receive company updates, and 90% cited newsletters, compared to 10% for social media.
Email newsletters increase awareness, share company news, demonstrate your expertise and build confidence in your company as a potential investment!
Plus, by placing information about the newsletter on your website, you can capture contact details of new prospects by asking visitors to subscribe. Issuing newsletters by email to all of your customers and prospects is a low-cost method of communication, leaving more in your market budget for advertising or other promotional activities.
3 – News Syndication
You might have a lot of positive news to share and tons of engaging content on your website, but does it really matter if no one’s reading it? If you need to boost the amount of eyes on your news, you might want to consider a news syndication program.
Syndication is essentially the distribution of news content, including articles and columns, to various publications. A company that wants to get their investment opportunity in front of bigger audiences should consider a news syndication service. Syndication can bring you the benefits and visibility of extensive public relations and guest blogging with significantly less time and content creation involved.
If you’re interested to learn more about how a content syndication program might benefit your company, check out our Spectrum program.
4 – Social Media
Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility and share by-the-minute news with your audience! By spending only a few hours per week, over 91% of marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience.
Say your company has just released a positive press release or its quarterly financials – You can share the highlights of this news release by creating an engaging graphic, crafting an informative caption, and sharing it on your social platform of choice. In your caption, make sure to include a link to the press release on your website! This helps increase your website traffic. By sharing small highlights of your news on social media, you are giving users a reason to click-through to your website.
Overall, your activity on social media will significantly expand your company’s digital footprint. We go over all sorts of social media content creation and management with our Flourish program!
5 – Webcasts
As a public company, sometimes sharing news needs to be done in a more personal manner. Some CEO’s attempt to host quarterly investor luncheons, which is a great way to connect with investors in a more intimate way. However, a huge downside is that it’s just not feasible for everyone who wants to attend to make the trip! This is where investor webcasts can bridge the gap!
By hosting a digital webcast, C-level execs can connect with hundreds of current and potential investors to go over their corporate deck, recent milestones, the company’s business model, future expansion plans, and even connect directly with the callers on the line by hosting a live Q&A portion. And for those who can’t make it for the live call, a recording of the webcast can be uploaded to the company website and shared on social media!
Our Spotlight investor web event can bring hundreds of potential retail investors to tune in to your pitch, without the need to travel!
There are so many ways that a public company can creatively share a steady stream of news with their audience. Contact our marketing experts at Plexus Media who have developed proprietary technology to distribute your company’s news to a growing network of over 300,000 potential retail investors and regularly craft full digital marketing and communications programs for public companies.