Don’t Think, Draw: The Recipe for 2017 Marketing Strategy Success
There’s no doubt about the popularity (and success) of visual content – content with relevant images gets 94% more views than content without). But, for some reason us marketers have no problems creating visual content for our customers – despite rarely using visuals for our own marketing planning.
It’s amazing what you can achieve when drawing simple elements like arrows, boxes, circles and text and not sticking to a computer template or framework.
Here are 9 reasons (and benefits) to draw your 2017 marketing strategy.
5 Reasons Facebook Video Ads Are the New Go-To Marketing Strategy
Many of us often laugh at ourselves after realizing we’ve spent a significant amount of time on the Internet browsing various videos. But as a marketer, realizing that online videos have become the prevalent form of marketing is something to consider quite seriously. When you couple that with the fact that social media platforms, and Facebook in particular, have also become highly viable options for marketing, you can see why Facebook video ads offer marketers the chance to achieve optimal marketing potential.
I’ve always been fascinated by technology and communications – especially the psychology behind how we communicate.
For almost a decade I lived and breathed this passion while working for mobile companies in their technology and training development divisions, and while serving the Air Force on the technology front.
What Marketers are Getting Wrong about Millennial Dads
As a young (or so I think) Dad, I’ve always told my wife that I want to be just as actively involved in our kids’ lives as she is – but even though fathers like myself are spending triple the amount of time with their kids since 1965, for some reason marketers have taken a long time to notice us.
There I was, catching up on some emails after my family vacation (where I actually unplugged from work for what feels like the first time all year!) when I got an email that made me pause and re-think my entire 2016 marketing plan.
The email was from a well-known marketing company that you’ve likely heard of – and I usually love their content. The subject line read: “The deadline to complete our survey is this Friday.”
Influencer Marketing Horror Stories And How to Avoid Them
Ghosts, witches, and skeletons are not the things you should be scared of this Halloween season. No, for brands, their biggest nightmares are marketing campaigns gone horribly wrong – and the negative results last much longer than one scary night.
Yes, I’m a sucker for A/B testing technologies and anything MailChimp.
Last month, MailChimp introduced a brand new A/B testing experience for us digital marketers to play with. It’s a completely redesigned interface with native content testing, so goodbye *|GROUP:X|* merge tag!
There’s no shortage of data today because there’s no shortage of content.
In fact, did you know that in 48 hours now we create more content than what was created from the beginning of time until 2003?! (You can thank Google’s Eric Schmidt for that impressive statistic).
You want to know one of the worst ideas I ever had as a parent? It was taking my kid to Wal-Mart during the holiday season. Or let’s be honest: even just on a regular Monday. Because kids have a sixth sense for the things they want – and so I somehow found myself running after my little boys down aisles and aisles of toys, electronics, chocolate more.
As a marketer, chances are you’ve been pulled into a meeting or two and been asked the sometimes-dreaded question: “so, tell me Lior, what’s going on with our social media lately? I feel like I can’t prove the amount of time and money we’re investing for such little return.”