Welcome to Plexus Investor Marketing Blog

Where we share insights about

Investor communications

Cannabis brand marketing

and more.

Plexus Investor Marketing Blog

Here you’ll find articles about successful investor marketing tactics, content marketing tips, client case studies, and cannabis industry trends. Our content strives to help you create more effective investor marketing campaigns and improve your current investor relations.

Targeted Campaigns: Know Who is Buying Your Product

In today’s competitive market, knowing exactly who is buying your product helps bolster your marketing efforts and win loyal customers.  Instead of a “target everyone” approach, knowing […]

Here’s what 3 years of running a business looks like… and why I’m taking time to “stop and smell the roses”.

They say that “time flies when you’re having fun”. I can tell you with absolute certainty, that this phrase rings true as the co-founder of Plexus Media. […]

Five ways to avoid Instagram account shut down

Periodically, cannabis account managers wake up to find their Instagram account deleted. With limited advertising avenues for cannabis, especially online, and the need to spread brand awareness […]

The use of video in cannabis marketing

Consider this: if a picture is worth 1,000 words how much is a video worth? In content marketing, video is the new gold. It’s an easy-to-digest formula […]

How to Showcase Innovative Cannabis Technologies

One of the cool, impressive things that’s happening in the cannabis space is the new technology and techniques in development. There’s so much innovation taking place for […]

Confused About What You Can and Can’t Say Online for Cannabis Advertising?

Cannabis companies, just like any business, depend on reaching customers and building their brand through digital advertising. Newspapers and magazines no longer dominate as buyers spend much […]

Cannabis Influencers

Ask five people to define the term “influencers” and you’re sure to get six answers. Lately it seems that almost everyone is ready to harness the powers […]

Get Strategic: Investor Communications Play Key Role in Business Growth

In the emerging cannabis industry, competition for investment dollars is a high-stakes game. Investors are looking for companies with strong credibility and long-term growth potential. They want […]

How to Get Creative with Digital Marketing Limitations in Cannabis

Strategic marketing is a must for cannabis companies to get a foothold in a fast-growing and highly competitive market. Legalization of medical and recreational cannabis in Canada […]

5 Reasons Your Cannabis Company is Not Generating Investor Leads

The legal cannabis market in North America reached $12 billion in 2018 and that number is expected to jump to $25 billion in three years. The rapid […]


today, Darren asked me on the podcast “Are you a professional?” Sorry, I was buzzed at the moment, and I think what he was asking was what [...]

How to Market Your Cannabis Business – Part 2

If you’re building a cannabis brand, you need to know how to navigate the legal landscape and go strong on digital marketing. An effective strategy will be […]

How to Market Your Cannabis Business

With cannabis products for medicinal and recreational use exploding into the mainstream, companies need strategic online and offline marketing strategies to cut through the noise to stand […]

Let’s Talk Cannabis. Cannabis Data.

When people ask you, “what’s it like, working in cannabis?” it’s sometimes hard to settle on one particular answer.  There’s the sympathetic answer, it’s fantastic because cannabis […]

10 Ideas That Help Businesses Retain Investors and Shareholders

Investors operate under the premise of “have you done anything for me recently?” It would seem they are rather picky, but, the reality is that they’re being […]

If you’re not seeing an increase of 60% CTR with social media retargeting, read this

Ever need a little nudge to get something done? Whether you use to do lists, phone reminders, post-it notes, or that helpful reminder from your spouse, sometimes […]

Lessons from Amazon about the Power of Reviews

In a world where we’re tempted to buy the best products (and then upgrade to the newest versions a few months later), I instead choose to curate […]

Facts tell but stories sell. Sell your SaaS better.

Jane loved hats so much, that when she would buy a hat from a store, she’d take it home and add some pom poms, feathers or beading. […]

Content Segmentation: 4 ways to ensure your email never gets deleted

It started with “I want to learn about developing workflows for Marketing Automation”, but a few days after I subscribed to their blog, I had enough!   […]

What Running Can Teach You About Increasing Customer Lifetime Value (SaaS)

There’s something that happens when you get close to the finish line of a race. As an avid cyclist and (wannabe) ultra runner, I know what it’s […]

A Beginner’s Guide to Lead Generation

Let’s make it short. As marketers, we are all about growing businesses and Lead Generation (or Demand Generation) is a key component of inbound marketing. For lead […]

5 Biggest Challenges for SaaS Companies (And How to Solve Them)

Born in the Startup Nation, dreams of my big exit and early retirement occur twice a week (Sunday at 2 am and Thursday at 4:30 am). While […]

Don’t Think, Draw: The Recipe for 2017 Marketing Strategy Success

There’s no doubt about the popularity (and success) of visual content – content with relevant images gets 94% more views than content without). But, for some reason us marketers have no problems creating visual content for our customers – despite rarely using visuals for our own marketing planning.

9 Reasons to Draw Your 2017 Marketing Strategy

It’s amazing what you can achieve when drawing simple elements like arrows, boxes, circles and text and not sticking to a computer template or framework.
Here are 9 reasons (and benefits) to draw your 2017 marketing strategy.

5 Reasons Facebook Video Ads Are the New Go-To Marketing Strategy

Many of us often laugh at ourselves after realizing we’ve spent a significant amount of time on the Internet browsing various videos. But as a marketer, realizing that online videos have become the prevalent form of marketing is something to consider quite seriously. When you couple that with the fact that social media platforms, and Facebook in particular, have also become highly viable options for marketing, you can see why Facebook video ads offer marketers the chance to achieve optimal marketing potential.

3 Things I’ve Learned as a Digital Marketer

I’ve always been fascinated by technology and communications – especially the psychology behind how we communicate.
For almost a decade I lived and breathed this passion while working for mobile companies in their technology and training development divisions, and while serving the Air Force on the technology front.

What Marketers are Getting Wrong about Millennial Dads

As a young (or so I think) Dad, I’ve always told my wife that I want to be just as actively involved in our kids’ lives as she is – but even though fathers like myself are spending triple the amount of time with their kids since 1965, for some reason marketers have taken a long time to notice us.

How One Email Made Me Rethink My 2016 Strategy

There I was, catching up on some emails after my family vacation (where I actually unplugged from work for what feels like the first time all year!) when I got an email that made me pause and re-think my entire 2016 marketing plan.

The email was from a well-known marketing company that you’ve likely heard of – and I usually love their content. The subject line read: “The deadline to complete our survey is this Friday.”

What Running 30 Km Taught Me About the 6 Keys to Marketing Success in 2016

Last weekend, I ran 30 km on the trails with zero practice. No training, no stretching and no couch-to-5k to build up to the big 30-km day. Can you believe it?

Influencer Marketing Horror Stories And How to Avoid Them

Ghosts, witches, and skeletons are not the things you should be scared of this Halloween season. No, for brands, their biggest nightmares are marketing campaigns gone horribly wrong – and the negative results last much longer than one scary night.

I’m a Sucker for A/B Testing Technologies

Yes, I’m a sucker for A/B testing technologies and anything MailChimp.

Last month, MailChimp introduced a brand new A/B testing experience for us digital marketers to play with. It’s a completely redesigned interface with native content testing, so goodbye *|GROUP:X|* merge tag!

How to Win the Data Race

There’s no shortage of data today because there’s no shortage of content.
In fact, did you know that in 48 hours now we create more content than what was created from the beginning of time until 2003?! (You can thank Google’s Eric Schmidt for that impressive statistic).

10 Tips to Effectively Market Your Kids’ Products

You want to know one of the worst ideas I ever had as a parent? It was taking my kid to Wal-Mart during the holiday season. Or let’s be honest: even just on a regular Monday. Because kids have a sixth sense for the things they want – and so I somehow found myself running after my little boys down aisles and aisles of toys, electronics, chocolate more.

Storytelling to Millennial Dads

It’s when I’m running around at 6 in the morning trying to figure out why my iPad is in the fridge that it strikes me: have we made much progress, when it comes to marketing, in the last 50 years?

5 Ways to Prove Social Media ROI as a Marketer

As a marketer, chances are you’ve been pulled into a meeting or two and been asked the sometimes-dreaded question: “so, tell me Lior, what’s going on with our social media lately? I feel like I can’t prove the amount of time and money we’re investing for such little return.”